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Understanding the Urge to Eat

By Nisha Sharma

Staff Writer,WomenBrands.com   |  

Mere sight of your favorite food, fruits & sweet can trigger your hunger for that particular food which is very district from food graving. We can understand why we keep eating even without our desire. It makes us powerless to resist the image of food. 

Scientist know that the increased levels of dopamine, the neurotransmitter linked to pleasure seeking behavior and feelings of reward, are associated with the desire to eat. This is practically proved that mere sight of food alone boots dopamine levels in the dorsal striatum, a part of the brain that regulate the basic drive to eat. It is seen that brain evolved so that when we find food, we eat it, no matter what. It is a reflexive response to ensure that you eat enough to survive. 

In an experiment, 20 people were kept hungry for one day. They were exposed to their favorite food, but did not allow to eat. This was similar to food advertisement of our favorite foods. 

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Those people were very tough in discipline in term of food intake, but they were right then responding to strong signal which was associated with drive to eat. They were unable to stop their urge to eat.

Article Source : www.womenbrands.com

 

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