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Clothing and Fashion
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(Braudel 1981) can be seen to support Rouse’s theory by his own idea that fashion began by noblemen, squires and the bourgeoisie wearing tunics ‘so tight that they revealed what modesty bids us to hide.’ The reason for doing this can be seen as a show of male masculinity thus creating an unconscious link between this way of dressing and their power in society as men and as the Elite ruling class. (Wilson 1985) suggests that it began in the 14th Century with the changing of a series of styles that was determined by the Royal court right up until the 18th Century.
The idea that women’s fashion in the 19th Century demonstrates the wearer’s ‘abstinence from productive employment’ supports the idea that fashion helps and is part of the process of creating an identify. This can be seen by the fact women wore bonnets, long skirts long hair that prevented and restricted their movement to a minimum, thus the idea that they were dependant on men was strengthened and their position in society.
It suggests that fashion underlines sexuality so when clothes are worn to produced gender bending ideals it makes the majority feel threatened. He also thinks that exaggerated standards of beauty ‘can be disempowering and even offensive’. My first example (see appendix 1) is Christina Aguilera at the Music awards in Edinburgh 2003. The clothes she chose to wear to this event do not reflect conventional ideas of femininity, and for this she has been criticised by the magazine. Her first outfit is a torn tie-dyed dress and seems to be ‘Tasteful’ due to the fact it is a dress and reflects the gender identity allocated conventionally to it. In total contrast the next outfit is very domineering. It consists of leather trousers a bra and a little lace top. In contrast to the last outfit she wears her hair up as apposed to wearing it naturally. In wearing this she is creating an aggressive masculine image however, the magazine writer has mocked her by saying she has ‘forgotten her top’ suggesting that what she wears is not acceptable in society as it does not reflect her sexuality. The next outfit creates a strange image for her. We suppose it is a female one as she is in a skirt; however this outfit goes completely against convention and makes the viewer slightly uneasy as we try to guess what identity she is trying to convey. This could be seen as Wilson’s idea of exaggerated standards of beauty. In her next outfit her image again has undergone a complete change. She is in trousers which do add an n image of dominance it is toned down by the neutral colour of it. However the top with it reflects femininity by the fact it has a bow, which is quite a feminine idea or has been allocated female identity. In contrast the next outfit uses the same colour as the previous shirt, in a way that exaggerates femininity. However it is paired with a pair of trouser s that create a very masculine image. The fact that she does not reflect a set gender in her clothes again or the viewer is slightly uncomfortable. In her next outfit seems to create a gothic image that the magazine takes the piss out of perhaps because it does not reflect female gender identity. This is in contrast to the last outfits she wears which do create and conform to the identity of a conventional woman, however the last one in particular is again a very extreme version of this thus the magazine calls it ‘ridiculous’.
It can be said then that the clothes Christina Aguilera wears on this night does create a certain gender identity, however whether we as viewers accept her decisions to wear the clothes depends on whether the reflect already existing gender identity in a way which is not excessively extreme. It can also be said that she is trying to escape the false and constricting ideology of feminism. She is in a way reversing gender roles by wearing trousers
Article Source : www.womenbrands.com
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