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By Arthur Luke |
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Change What You Buy and How You
Buy It and You Can Change the World
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Start leaving that big 4x4 in the drive. You probably
don't even have to drive it to impress the neighbours
Start vacationing in your own country-most Americans do. You'll be surprised
at what you'll find.
By making more informed consumer choices we can definitely change the world.
We are what we wear
In these days of global brand loyalty, with surfers the world over covered
head to toe in those brand logos we all know and love so much, it seems true
that we are what we wear. But do we really know how it is made, what it is
made of and who actually made it? We must not leave it to the big global
brands to do the right thing on our behalf. It's not going to happen.
Let's face it - profit, profit and more profit is still the mantra of the world's global brands. It's still good old corporate greed that rides the global surfwear market. They will only change when there is money to be made doing so. Sustainable production methods and fair trade practices are where they should be putting their profits, not just a token sponsorship to some high profile environmental campaign. Call us cynics but it smacks of cheap PR.
How long will it take
Most business models are still destroying the planet. Corporate greed still
rules. It's going to take the next generation of surfers, snowboarders and
environmentally and fair trade minded entrepreneurs to make a difference.
There is an old African proverb that goes something like 'If many little
people, do many little deeds, in many little places, they can change the
face of the earth.
A few unsavory facts
Conventional Cotton is one of the world’s most intensively sprayed crops.
[According to organisations such as the Sustainable Cotton organisation]
Cotton uses approximately 25 percent of the world’s insecticides and more than 10 percent of the pesticides (including herbicides, insecticides, and defoliants). The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the year 2000 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.
The average 100% cotton T-shirt contains only 73% cotton. The remainder consists of chemicals and resins used to increase production levels. We all think 100% cotton is exactly that, unfortunately the truth seems to be a little different.
In America last year, farmers applied 53 million pounds of toxic pesticides to cotton fields. Out of the world’s total insecticide usage, 25% is used just to farm cotton
Where do we go now
The lifestyle enjoyed by those living in the world's industrialised
countries comes at a cost. ‘In the wake of development and prosperity we see
acid rain, greenhouse gases, global warming, toxic waste, water and air
pollution, and a global dependence on chemical fertilizers and pesticides.
As today's patterns of growth and consumption continue to deplete the
environment, our future welfare is at risk.’ [extract from eartheasy.com]
Go organic
As surfers and snowboarders we can play our part in determining what happens
to our planet by the consumer choices we make. ZooZoo2 is committed to
reducing environmental damage through the use of organic cotton surfwear and
skiwear. Unlike many of the big mainstream retailers ZooZoo2 have decided to
sell only organic cotton T-shirts and clothing. This does mean they cost a
little more to produce but it has got to be worth it. Tomorrows generation
will judge us by the choices we make today.
If we are what we buy then next time we buy let’s make it count.
Article Source : www.womenbrands.com
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