I had to become knowledgeable about
lingerie so I could assist customers. I had gotten used to
talking to women about how lingerie should enhance what they
have. I have what would have once been, embarrassing
conversations with women on a daily basis. I was now
comfortable with that. Then why was I afraid to recommend body
stockings to guys?
One day, I took the plunge. A couple that
have purchased from our shop a number of times in the past,
came in to buy some leather mask for riding. They both loved
riding their bikes, and were looking for a way to stay warm
for winter riding. I told her about the stockings, and even
told him he should wear them too. I may have even blushed as I
mentioned that I wear them and they keep me warm. With a nod
of approval from his lady, he decided to get a set for himself
and give it a try.
Three or Four days later, they came in to
buy more stockings. He said I was right, he was definitely
warmer wearing the stockings. That was the ice breaker, from
then on I began recommending the stockings to men for winter
riding. It would always come down to me looking them square in
the eyes and telling them that I wear them, and I find them to
be a great benefit. In fact, I was wearing them at that very
moment.
There were still some guys that would scoff
at the idea. Some came around around when they found out their
friends were wearing them.
The biggest problem in getting men to
accept body-stockings is in the packaging, and design. If they
would make them for men, and place them in a masculine
package, then men would feel more comfortable purchasing them.
I wish they would design them with a fly,
no lace, and a very tight weave. A picture of a construction
worker or biker would help, as long as it didn't start looking
like a Village People promotion. Maybe even make them in a
camouflage pattern. I have requested that from some of my
suppliers, and we will see if they have the vision to act on
it. I think the first ones to do so, will profit a great deal.
There are a lot of construction workers
that have to be exposed to the cold a lot. A lot of bikers
that want to ride in winter. A lot of hunters sitting in the
cold waiting on game. Maybe I should just invent the things
myself. If I had the recourses, I would.
Hey, I even noticed that the stockings help
make my tush and belly look better. If you have a fellah that
works in the cold, these would make a great stocking stuffer
for Christmas. (pun intended)
Jim and Edie own and operate their own shop
and web site -
Article Source :
www.womenbrands.com
